How to Value and Sell Your Airbnb Business and Property

Short-term rental (STR) properties like Airbnbs have two key sources of value: the property value itself and the business value created by operating it successfully. Understanding how these are assessed is crucial for STR owners looking to sell or refinance. In this guide, learn how STR properties are valued under traditional appraisals, DSCR loans, and commercial methods, and how you can capture the business value separately in a sale.


1. Property Valuation: DSCR Loans vs. Commercial Income Approach

How DSCR Loans Determine Property Value

Debt Service Coverage Ratio (DSCR) loans focus on rental income to approve financing, but the property value itself is determined using traditional residential appraisal methods. Here’s how:

Example:

How the Commercial Income Approach Differs

In commercial real estate, property value is directly tied to income generation using the income approach formula:

Property Value = Net Operating Income (NOI) / Cap Rate

Example: A property with $60,000 NOI and a 6% cap rate would be valued at $1,000,000.

Unlike DSCR loans, commercial valuations reward strong cash flow by directly increasing property value.


2. Understanding the Business Value of an STR

While residential appraisals focus on the real estate itself, a successful STR generates separate business value from its operations. This includes:


3. How to Sell the Business Value Separately

When selling an STR, separate the property value and business value into two agreements:

  1. Real Estate Sale: Handled via a standard purchase agreement.
  2. Business Sale: Managed through a Bill of Sale for furnishings, bookings, and systems.

Example: Structuring the Sale

Here’s a breakdown of a sample deal:

Business Asset Value
Furnishings & Decor $20,000
Future Bookings (Discounted) $7,500
Guest List & Systems $5,000
Special Amenities (e.g., Hot Tub) $2,500
Total Business Value $35,000

Total Transaction Value: $500,000 (property) + $35,000 (business assets) = $535,000.


4. Final Takeaway

When selling a short-term rental property:

Key Point: The total price depends on what a ready, willing, and able buyer can get a loan for (property value) and what they are willing to pay above that for the business assets.

By clearly separating these two components, you maximize the value of both the property and the STR business you’ve built.


Looking to maximize your STR sale? Contact an STR-specialized real estate agent or financial advisor to ensure you’re capturing all potential value.